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A 2020 perspective on “The building of online trust in e-business relationships”
Stouthuysen, Kristof
Stouthuysen, Kristof
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Publication Type
Journal article with impact factor
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Supervisor
Publication Year
2020-03
Journal
Electronic Commerce Research and Applications
Book
Publication Volume
40
Publication Issue
March-April
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Abstract
This research commentary discusses the perspectives offered in the article “The building of trust in online relationships.” The update argues that the creation of online trust is essential to support effective e-commerce transactions and interorganizational relationships. This goes beyond the advantages that buyers and sellers perceive to have become available through the digitalization of transaction-making. For this reason, we call for new kinds of research that goes beyond what the literature has presented before, to include new kinds of data, such as the digital traces of speech and communication. We also advocate more experimental research on consumer perceptions of organizational trustworthiness, including the use of functional magnetic resonance imaging (FMRI) of the brain to gain a more complete understanding of consumer information and perception processing, and their effects on their decision-making.
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Keywords
46 Information and Computing Sciences, 4609 Information Systems