When customer journey thinking meets cost-risk analysis. Discover the consumer-based, crossover marketing strategy you can successfully apply to any business
Goedertier, Frank
Goedertier, Frank
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Publication Type
White paper
Editor
Supervisor
Publication Year
2017
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
4
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Abstract
Key insights: The essence of marketing should always be your customer. Ask yourself which costs and risks customers run into when they are (thinking of) buying a product. By adding a layer of cost-risk analysis to the traditional framework of the customer journey, you immediately gain leverage
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Keywords
Sales, Marketing