Family structure as a moderator of parent-child communication about consumption
Geuens, Maggie De Pelsmacker, Patrick Mast, Gitte
Geuens, Maggie
De Pelsmacker, Patrick
Mast, Gitte
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2003
Journal
International Journal of Advertising and Marketing to children
Book
Publication Volume
4
Publication Issue
2
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Publication End page
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Journal Issue
Keywords
Consumer Behaviour