The Four Dimensional Impact of Color on Shoppers' Emotions
De Pelsmacker, Patrick Geuens, Maggie Anckaert, Pascal
De Pelsmacker, Patrick
Geuens, Maggie
Anckaert, Pascal
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2002
Journal
Advances in Consumer Research
Book
Publication Volume
31
Publication Issue
Publication Begin page
122
Publication End page
128
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour