Digital reality no1: customer experience value
Viaene, Stijn
Viaene, Stijn
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2017
Journal
European Business Review
Book
Publication Volume
8
Publication Issue
5
Publication Begin page
51
Publication End page
56
Publication NUmber of pages
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Abstract
Customer-centric practices have been one of the key considerations in this age of digital transformation. In this article, Professor Stijn Viaene elaborates on how customer experience as value must be prioritised and how the concept can drive an organisation to its success.
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Journal Issue
Keywords
Digital Transformation, Digitalisation, Digital Reality, Operations & Supply Chain Management