Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis

Publication

Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis

Klein, Jill
;
Dawar, Niraj

Publication Type

Journal article

Publication Year

2004

Journal

International Journal of Research in Marketing

Publication Volume

21

Publication Issue

3

Publication Begin page

203

Publication End page

217

Collections

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URI

http://hdl.handle.net/20.500.12127/2767