Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis
Klein, Jill ; Dawar, Niraj
Klein, Jill
Dawar, Niraj
Citations
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2004
Journal
International Journal of Research in Marketing
Book
Publication Volume
21
Publication Issue
3
Publication Begin page
203
Publication End page
217