Co-branding. Het belang van imago- en productovereenkomst
Geuens, Maggie Pecheux, C.
Geuens, Maggie
Pecheux, C.
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2006
Journal
Book
Management Jaarboek 2006
Publication Volume
Publication Issue
Publication Begin page
197
Publication End page
202
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Branding