Unlocking the power of corporate purpose
Dewettinck, Koen ; Machtelinckx, Jana
Dewettinck, Koen
Machtelinckx, Jana
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White paper
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Supervisor
Publication Year
2024
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Book
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Publication Number of pages
36
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Abstract
The greater the gender balance on the board, the greater a business's sense of purpose Some 90% of Belgian CEOs and board members believe that having a clear purpose contributes positively to the long-term performance of their business, with 78% having translated this into concrete, strategic objectives. However, only 63% of employees are believed to be aware of the impact of purpose on day-to-day activities – and just 58% report that performance indicators have been properly defined to measure progress on purpose. The greater the gender balance on a business's board, the greater the sense of purpose embodied throughout its strategy, decision-making and communications. These were the main conclusions drawn from a survey on purpose among 116 CEOs and board members. Conducted by Professor Koen Dewettinck and researcher Jana Machtelinckx of Vlerick Business School, the study assessed how much value Belgian businesses place on purpose and whether they ultimately put such social objectives into practice.
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Keywords
Gender, Gender Balance