Re-framing CSR
Louche, Céline Dodd, T.
Louche, Céline
Dodd, T.
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2009
Journal
Reflets et perspectives de la vie économique
Book
Publication Volume
XLVIII
Publication Issue
4
Publication Begin page
59
Publication End page
68
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Abstract
Corporate Social Responsibility (CSR) is a bit like a teenager. It has not finished growing up. It has made some compromises to fit in, but still considers itself an outsider. It has a closed social community, with its own language that non members have difficulty in understanding. It understands intuitively that some things are not right with the world it inhabits, but sometimes struggles to express its objections coherently. Its views and recommendations often fail to take account of the way the system works, which is why some people dismiss it as unrealistic and idealistic. 3The challenge for CSR is to grow up without losing its capacity to provoke change. CSR needs to become more articulate and more influential, without simply adapting itself to the current system. The purpose of this paper is to contribute to a necessary process of re-framing CSR by reflecting critically and constructively on the concept. It is not our intention, however, to address the plurality of definitions and theoretical perspectives that characterise the CSR field.
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Keywords
Corporate Social Responsibility (CSR)