Rebranding as fuel for growth
Haspeslagh, Philippe
Haspeslagh, Philippe
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2012
Journal
Global Focus: the EFMD Business Magazine
Book
Publication Volume
6
Publication Issue
3
Publication Begin page
22
Publication End page
25
Publication Number of pages
Collections
Abstract
Many companies have introduced the supply chain function in their organisation. Little attention, however, is devoted to the way the supply chain function is organised, e.g. the range of responsibilities it has, the position it occupies in the hierarchy and the skills it requires. The literature on this is scarce. This paper provides initial benchmarking data on company decisions regarding the roles and responsibilities of their supply chain managers and how the various supply chain tasks are coordinated and integrated. Our empirical study in the food, pharmaceutical, and chemical industries shows that differences in supply chain organisational structures are not random. We find that the way the supply chain function is organised seems to depend on the industry and its complexity and, we might speculate, on the strategy of the organisation. By highlighting and trying to explain these differences, we hope to raise top management awareness regarding the structuring options for their supply chain function and the importance of this issue for the organisation.
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Keywords
Branding