Driving digital: Welcome to the ExConomy
Viaene, Stijn Danneels, Lieselot
Viaene, Stijn
Danneels, Lieselot
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2015
Journal
The Journal of Financial Perspectives
Book
Publication Volume
3
Publication Issue
3
Publication Begin page
182
Publication End page
187
Publication NUmber of pages
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Abstract
A first step in better applying the new digital technologies currently at our disposal is understanding what creating digital value really means. To give digital a more precise focus, we have coined the “ExConomy” framework, which breaks down what digital entails into four realities: customer experience is value, experimentation is necessary, collaboration reshapes strategy and business models, and digital ecosystem platforms rule. This paper gives a presentation of these four realities and provides a tool for self- assessment of an organization's digital readiness.
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Keywords
Operations & Supply Chain Management