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Product platform replacement: Impact of performance objectives, innovation speed, and competition
Van den Broeke, Maud Devoldere, Bart Creemers, Stefan Boute, Robert
Van den Broeke, Maud
Devoldere, Bart
Creemers, Stefan
Boute, Robert
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2021
Journal
International Journal of Technology Management
Book
Publication Volume
85
Publication Issue
1
Publication Begin page
21
Publication End page
41
Publication Number of pages
Collections
Abstract
Product platforms are assets shared by multiple products. Their primary purpose is to offer product variety while keeping time-to-market and operational costs down. As new products are developed over time, the question arises when to replace a platform. The repetitive use of the same platform for multiple product generations keeps platform development time and costs low. As the platform gets obsolete, however, the time and efforts to adapt the platform to the newest product will go up. With these dynamics in mind, we develop a simulation model to gain insight into the desired platform replacement planning. We examine how platform replacements are impacted by a fi rm's performance objectives, the speed of innovation, and the competitive landscape.
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Keywords
Product Platforms, Platform Replacement, Simulation, Performance Objectives, Innovation