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Product platform replacement: impact of performance objectives, innovation speed, and competition
Boute, Robert Devoldere, Bart Creemers, Stefan Van Den Broeke, Maud
Boute, Robert
Devoldere, Bart
Creemers, Stefan
Van Den Broeke, Maud
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2021
Journal
International Journal of Technology Management
Book
Publication Volume
85
Publication Issue
1
Publication Begin page
21
Publication End page
41
Publication Number of pages
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Adobe PDF, 797.42 KB
Abstract
Product platforms are assets shared by multiple products. Their primary purpose is to offer product variety while keeping time-to-market and operational costs down. As new products are developed over time, the question arises when to replace a platform. The repetitive use of the same platform for multiple product generations keeps platform development time and costs low. As the platform gets obsolete, however, the time and efforts to adapt the platform to the newest product will go up. With these dynamics in mind, we develop a simulation model to gain insight into the desired platform replacement planning. We examine how platform replacements are impacted by a firm's performance objectives, the speed of innovation, and the competitive landscape.
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Keywords
35 Commerce, Management, Tourism and Services, 40 Engineering, 46 Information and Computing Sciences, 4010 Engineering Practice and Education, 4609 Information Systems, 9 Industry, Innovation and Infrastructure