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The role of physical prototyping in the product development process
Vandevelde, Anneke Van Dierdonck, Roland Clarysse, Bart
Vandevelde, Anneke
Van Dierdonck, Roland
Clarysse, Bart
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Publication Type
Working paper
Editor
Supervisor
Publication Year
2002
Journal
Book
Publication Volume
Publication Issue
7
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Publication End page
Publication NUmber of pages
53
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Abstract
The aim of this paper was to achieve a better understanding of the specific role of physical prototyping in the product development process. Data from a survey of 25 companies revealed that the direct effect of prototyping on multidimensional project performance is limited. However, physical prototyping appears to affect process and product concept characteristics. More particularly, it improves interdisciplinary communication, supports a concurrent, time-oriented approach and collaboration in balanced teams. It enhances the project leader's championing, and increases the support of senior management and product quality. Finally, physical prototyping indirectly affects project performance via these modified characteristics.
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Keywords
Innovation Management, Operations & Supply Chain Management