Rethinking strategy for the digital age: an executive primer
Viaene, Stijn
Viaene, Stijn
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Publication Type
Internet publication
Editor
Supervisor
Publication Year
2017
Journal
The European Business Review
Book
Publication Volume
8
Publication Issue
4
Publication Begin page
19
Publication End page
23
Publication Number of pages
Collections
Abstract
Professor Stijn Viaene sheds light on the essential role of strategy in the digital age. The article further elaborates on what really constitutes a successful digital transformation. Is it simply launching yourself to the plethora of digital disruptions around you? Or does doing so might bring you to your own “death”?
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Organizational Units
Journal Issue
Keywords
Digital Strategy, Digitalisation