Productbeleid
Schillewaert, Niels De Boeck, F. Van Nuffel, Frederik
Schillewaert, Niels
De Boeck, F.
Van Nuffel, Frederik
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2000
Journal
Book
Handboek Marketing
Publication Volume
Publication Issue
Publication Begin page
189
Publication End page
225
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Services Marketing, Sales Management