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The big picture: a new source of competitive advantage

Dawar, Niraj
; 
Debruyne, Marion
; 
Pijakova, Livia
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Publication Type
Editor
Supervisor
Publication Year
2011
Journal
Book
Publication Volume
Publication Issue
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Publication End page
Publication Number of pages
33
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Research Reports
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Dawar_N_FDC_RR_TheBigPictureaNewsourceofCompetitiveAdvantage.pdf
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Executive Briefing - English
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Executive Briefing - English
Adobe PDF, 355.36 KB
Abstract
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Knowledge Domain/Industry
Marketing & Sales
DOI
URI
http://hdl.handle.net/20.500.12127/4341
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