How customer referral programs harness the power of your customers' friendships
Roelens, Iris ; Baecke, Philippe ; Benoit, Dries F. ; Van den Bulte, Christophe
Roelens, Iris
Baecke, Philippe
Benoit, Dries F.
Van den Bulte, Christophe
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Conference Presentation
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Supervisor
Publication Year
2017
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Book
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Keywords
Customer Referral Programs, Customers' Friendships