State of the Art in Food. Analyses from the top. Part 3. The new marketing paradigm: manufacturer or retailer brand
Van Ossel, Gino
Van Ossel, Gino
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2002
Journal
Executive Outlook. Tomorrows's food industry in perspective
Book
Publication Volume
2
Publication Issue
1
Publication Begin page
49
Publication End page
54
Publication NUmber of pages
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Retail & Trade Marketing