Publication

Het verband tussen reclame-inhoud en reclame-effectiviteit

De Pelsmacker, Patrick
; 
Geuens, Maggie
Citations
Altmetric:
Publication Type
Book Chapter
Editor
Supervisor
Publication Year
1998
Journal
Book
Handboek Intern/Extern. Het integreren van communicatie in bedrijven, organisaties en instellingen
Publication Volume
Publication Issue
Publication Begin page
1
Publication End page
10
Publication NUmber of pages
Collections
Books
Show all metadata
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Knowledge Domain/Industry
Marketing & Sales
DOI
URI
http://hdl.handle.net/20.500.12127/717
Other links
Embedded videos