Publication

Learning while (re)configuring: Business model innovation processes in established firms

Berends, Hans
Smits, Armand
Reymen, I.
Podoynitsyna, Ksenia
Citations
Altmetric:
Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2016
Journal
Strategic Organization
Book
Publication Volume
14
Publication Issue
3
Publication Begin page
181
Publication End page
219
Publication Number of pages
Collections
Abstract
This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: “drifting” starts with an emphasis on experiential learning and shifts later to cognitive search; “leaping,” in contrast, starts with an emphasis on cognitive search and shifts later to experiential learning. Both drifting and leaping can result in radical business model innovations, while their occurrence depends on whether a new business model takes off from an existing model and when it goes into operation. We discuss the implications of these findings for theory on business models and organizational learning.
Research Projects
Organizational Units
Journal Issue
Keywords
Business Model, Cognitive Search, Experiential Learning, Innovation, Organizational Learning, Process Research
Citation
Other links
Embedded videos