When social comparison is demotivating for goal achievement
Chan, Elaine Briers, Barbara
Chan, Elaine
Briers, Barbara
Citations
Altmetric:
Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2013
Journal
Book
Advances in Consumer Research
Publication Volume
Publication Issue
Publication Begin page
633
Publication End page
634
Publication Number of pages
Collections
Abstract
While the social comparison literature has mostly discussed the positive role of upward social comparison on motivation, this research provides new insights and shows that holding the distance between the self and the superior others the same, observing a superior other achieving the goal can be demotivating.
Research Projects
Organizational Units
Journal Issue
Keywords
Social Comparison, Motivation