De invloed van persoonlijkheid op de effectiviteit van emotionele reclame
Geuens, Maggie
Geuens, Maggie
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2000
Journal
Book
Marketing en communicatie overmorgen. A brave new world?
Publication Volume
Publication Issue
Publication Begin page
141
Publication End page
158
Publication NUmber of pages
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour