Risk measurement and management during new product development: An exploratory study
Szwejczewski, Marek Mitchell, Rick Lemke, Fred
Szwejczewski, Marek
Mitchell, Rick
Lemke, Fred
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2008
Journal
International Journal of Risk Assessment and Management
Book
Publication Volume
9
Publication Issue
3
Publication Begin page
277
Publication End page
287
Publication NUmber of pages
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Abstract
Developing a new product involves risk. Several writers on the subject of product development have suggested various approaches for determining and managing risk. However, while much has been written about how firms should manage risk, there has been very little research regarding what companies are doing in practice. This paper seeks to rectify this situation by presenting the results of a research project that investigated how a number of UK manufacturing companies measure and manage risk during the New Product Development (NPD) process.
Research Projects
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Keywords
Innovation, Portfolio Management, Risk Measurement, Risk Management, New Product Development, NPD, UK manufacturing, United Kingdom