Affect Intensity revisited: Individual Differences and the Communication Effects of Different Types of Emotional Stimuli

Publication

Affect Intensity revisited: Individual Differences and the Communication Effects of Different Types of Emotional Stimuli

Geuens, Maggie
;
De Pelsmacker, Patrick

Publication Type

Journal article with impact factor

Publication Year

1999

Journal

Psychology & Marketing

Publication Volume

16

Publication Issue

3

Publication Begin page

195

Publication End page

209

Collections

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Keywords

Marketing Communication

Knowledge Domain/Industry

Marketing & Sales

URI

http://hdl.handle.net/20.500.12127/723