Publication

What are brands good for?

Dawar, Niraj
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2004
Journal
MIT Sloan Management Review
Book
Publication Volume
36
Publication Issue
1
Publication Begin page
31
Publication End page
37
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Abstract
Research Projects
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Journal Issue
Keywords
Citation
Knowledge Domain/Industry
DOI
URI
http://hdl.handle.net/20.500.12127/2766
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