Project team communication in financial service innovation
Lievens, Annouk Moenaert, Rudy
Lievens, Annouk
Moenaert, Rudy
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2000
Journal
Journal of Management Studies
Book
Publication Volume
37
Publication Issue
5
Publication Begin page
733
Publication End page
766
Publication NUmber of pages
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Abstract
The role of communication during the innovation process of new financial services from an information processing perspective is examined. A contingency framework is developed on the role of communication and its impact on new financial services success. The relationship between project team communication and the reduction of innovative uncertainty on new financial service success is examined. The contingency model implies that managers have to recognize the critical communication roles that project members and frontline employees may fulfill. The communication flows mediated by these individuals foster the uncertainty reduction during the innovation process.
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Keywords
Programme & Portfolio Management