Publication

Marketingplanning en -strategie

Moenaert, Rudy
; 
Van Overstraeten, Peter
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2000
Journal
Book
Handboek Marketing
Publication Volume
Publication Issue
Publication Begin page
491
Publication End page
516
Publication NUmber of pages
615
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Knowledge Domain/Industry
Marketing & Sales
DOI
URI
http://hdl.handle.net/20.500.12127/594
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