Venturing into e-commerce in the MRO market
Muylle, Steve Croon, Eric
Muylle, Steve
Croon, Eric
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2004
Journal
Case Folio - A Monthly Journal of Management Case Studies
Book
Publication Volume
4
Publication Issue
3
Publication Begin page
57
Publication End page
68
Publication NUmber of pages
19
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Abstract
Eric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet's disintermediation threat, (2) large customers upcoming demand for electronic procurement system integration, and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.
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Keywords
E-business