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Firm resources: a double-edged sword? Resources as enablers and inhibitors of competitive responsiveness
Debruyne, Marion Frambach, Ruud Moenaert, Rudy
Debruyne, Marion
Frambach, Ruud
Moenaert, Rudy
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Publication Type
Working paper
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Supervisor
Publication Year
2006
Journal
Book
Publication Volume
Publication Issue
2
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Publication End page
Publication NUmber of pages
41
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Abstract
We show that resources possess a dual, and opposing, role in influencing competitive responsiveness. On the hand, resources enhance decision-makers' belief that they are able to respond effectively to competitive attacks, but the presence of resources also makes them less motivated to respond. We demonstrate the key role competitor orientation plays in this process and formulate managerial implications from that. Keywords: new product introductions, competitive reaction, managerial assessment
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Keywords
Market Strategy & Innovation, Innovation, Market Strategy