Publication

Branding & Psychology. How to approach irrational consumer minds?

Lehaen, Matthias
; 
Geskens, Kristof
; 
Goedertier, Frank
Citations
Altmetric:
Publication Type
Editor
Supervisor
Publication Year
2011
Journal
Book
Publication Volume
Publication Issue
4
Publication Begin page
Publication End page
Publication Number of pages
49
Collections
Research Reports
Show all metadata
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Knowledge Domain/Industry
Marketing & Sales
DOI
URI
http://hdl.handle.net/20.500.12127/3870
Other links
Embedded videos