Branding & Consumer behaviour: why do consumers buy what, and for which reasons?
Verstreken, Sofie Goedertier, Frank Geskens, Kristof
Verstreken, Sofie
Goedertier, Frank
Geskens, Kristof
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Publication Type
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Supervisor
Publication Year
2012
Journal
Branding Inspiration Reports Series
Book
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Publication Issue
12 (October)
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Keywords
Consumer Behaviour, Branding