Assessing the Impact of a retailer's Relationship Efforts on Consumers' Attitudes and Behavior
De Wulf, Kristof Odekerken-Schröder, Gaby
De Wulf, Kristof
Odekerken-Schröder, Gaby
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2003
Journal
Journal of Retailing and Consumer Services
Book
Publication Volume
10
Publication Issue
2
Publication Begin page
95
Publication End page
108
Publication NUmber of pages
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Retail & Trade Marketing