Brand equity and KPI's: which metrics are needed to measure your brand's health?
Verstreken, Sofie Goedertier, Frank
Verstreken, Sofie
Goedertier, Frank
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Publication Type
Editor
Supervisor
Publication Year
2011
Journal
Branding Inspiration Report Series
Book
Publication Volume
Publication Issue
7
Publication Begin page
Publication End page
Publication NUmber of pages
57
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales