An empirical analysis of e-service implementation: antecedents and the resulting value creation
Rapp, Adam ; Rapp, Tammy ; Schillewaert, Niels
Rapp, Adam
Rapp, Tammy
Schillewaert, Niels
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2008
Journal
Journal of Services Marketing
Book
Publication Volume
22
Publication Issue
1
Publication Begin page
24
Publication End page
36
Publication Number of pages
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Abstract
The purpose of this paper is to examine the antecedents and perceived value associated with e‐business implementation in service firms. E‐business has enabled the development of e‐services and thus introduced a new vehicle for customer and supplier transactions.
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Keywords
Services Marketing, Sales Management