Publication

Corporate versus product advertising

Geuens, Maggie
Goessaert, Geert
Citations
Altmetric:
Publication Type
Editor
Supervisor
Publication Year
2002
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
67
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Branding
Citation
Knowledge Domain/Industry
DOI
Other links
Embedded videos