Aligning Digital Channel Strategies to the Business Buyer’s Sourcing Journey
Paesbrugghe, Bert Vuori, Johannna Kock, Heidi
Paesbrugghe, Bert
Vuori, Johannna
Kock, Heidi
Citations
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Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2017
Journal
AMA Summer Educators' Conference Proceedings
Book
Publication Volume
28
Publication Issue
Publication Begin page
39
Publication End page
40
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales, Sales Management