The role of mixed emotions in the risk perception of novice and serial entrepreneurs
Podoynitsyna, Ksenia Van Der Bij, Hans Song, Michael
Podoynitsyna, Ksenia
Van Der Bij, Hans
Song, Michael
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2012
Journal
Entrepreneurship Theory and Practice
Book
Publication Volume
36
Publication Issue
1
Publication Begin page
115
Publication End page
140
Publication Number of pages
Collections
Abstract
This study examines the role of mixed emotions in the risk perception of entrepreneurs, an important determinant of entrepreneurial decision making. We extend the literature on mixed emotions by applying the cognitive appraisal tendency approach and contrasting it with ambivalence stemming from the valence–based approach. We test our hypotheses on a data set of 253 entrepreneurs from the United States. We show that mixed and conflicting emotions are an important predictor of the risk perception of entrepreneurs. At the same time, we find that emotional reactions of entrepreneurs on strategic issues change substantially as they found more ventures and become habitual entrepreneurs.
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Journal Issue
Keywords
Mixed Emotions, Entrepreneurs