The effect of mood on self-referencing in a persuasion context
Bosmans, Anick Van Kenhove, Patrick Vlerick, Peter Hendrickx, Hendrik (+)
Bosmans, Anick
Van Kenhove, Patrick
Vlerick, Peter
Hendrickx, Hendrik (+)
Citations
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2001
Journal
Advances in Consumer Research
Book
Publication Volume
28
Publication Issue
Publication Begin page
115
Publication End page
121
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour