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The joint effects of brands and warranties on signalling new product quality

Price, Lydia J.
; 
Dawar, Niraj
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Publication Type
Journal article with impact factor
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Supervisor
Publication Year
2002
Journal
Journal of Economic Psychology
Book
Publication Volume
23
Publication Issue
2
Publication Begin page
165
Publication End page
190
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DOI
URI
http://hdl.handle.net/20.500.12127/2771
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