Empirical Generalization of pioneer advantage? A critical survey of empirical evidence and guidelines for future research
Himme, Alexander
Himme, Alexander
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2006
Journal
Marketing ZFP - Journal of Research and Management
Book
Publication Volume
28
Publication Issue
3
Publication Begin page
169
Publication End page
182
Publication NUmber of pages
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Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales