What drives consumer participation to loyalty programs? A conjoint analytical approach
De Wulf, Kristof Odekerken-Schröder, Gaby De Cannière, Marie Van Oppen, C.
De Wulf, Kristof
Odekerken-Schröder, Gaby
De Cannière, Marie
Van Oppen, C.
Citations
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2003
Journal
Journal of Relationship Marketing
Book
Publication Volume
2
Publication Issue
1/2
Publication Begin page
69
Publication End page
83
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Customer Satisfaction