The three layers of strategy
Verweire, Kurt Peeters, Carine
Verweire, Kurt
Peeters, Carine
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Publication Type
White paper
Editor
Supervisor
Publication Year
2018
Journal
Book
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Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
7
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Abstract
In the past, strategy was simple. You could identify a profitable industry, build a competitive advantage and then protect that advantage at all costs. But in today’s complex and turbulent world, traditional models don’t always apply. Rather than focus on building a sustainable advantage, today’s organisations need to be flexible and agile – ready to move rapidly from one advantage to the next. They need to experiment and innovate. And managers who want to build a sound business strategy need to think in the present, the near future and the further-away future – all at the same time. This white paper examines different theories of strategy and combines them into a new, single, integrated approach – the three layers of strategy.
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Keywords
Strategy