The secrets to managing business analytics projects
Viaene, Stijn Van den Bunder, Annabel
Viaene, Stijn
Van den Bunder, Annabel
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Publication Type
Journal article with impact factor
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Supervisor
Publication Year
2011
Journal
MIT Sloan Management Review
Book
Publication Volume
53
Publication Issue
1
Publication Begin page
65
Publication End page
69
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Abstract
Managers have used business analytics to inform their decision making for years. Numerous studies have pointed to its growing importance, not only in analyzing past performance but also in identifying opportunities to improve future performance.1 As business environments become more complex and competitive, managers need to be able to detect or, even better, predict trends and respond to them early.2 Companies are giving business analytics increasingly high priority in hopes of gaining an edge on their competitors. Few companies would yet qualify as being what management innovation and strategy expert Thomas H. Davenport has dubbed “analytic competitors,” but more and more businesses are moving in that direction
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Keywords
Business Analytics