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Simple rules strategy to transform government: an ADR approach

Danneels, Lieselot
Viaene, Stijn
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2015
Journal
Government Information Quarterly
Book
Publication Volume
32
Publication Issue
4
Publication Begin page
516
Publication End page
525
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Abstract
This paper takes our research work with VDAB, the public employment service for the Flemish region in Belgium, as a starting point to study the transformation of government from New Public Management (NPM) to Digital Era Governance (DEG). This study focuses on how to work towards disruptive DEG innovation in a turbulent strategic context by employing a strategy of simple rules. Together with VDAB, we apply an Action Design Research (ADR) approach to develop a simple rules strategy specific for VDAB's context, which we call a set of “boundary breaking rules”. Coining these rules represents a first significant step in VDAB's journey towards achieving a radical business innovation. In addition to the main artifact specific for the VDAB context, i.e., the “boundary breaking rules”, we derive design principles concerning the nature of this artifact. This paper aims to lay the foundations for a more broadly applicable design theory of simple rules, useful in contexts generalizable from the specific VDAB context.
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Keywords
Digital Era Governance, Action Design Research, Simple Rules, Boundary Breaking Rules
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