Media and convergence management
Hacklin, Fredrik Klang, David Baschera, Pius
Hacklin, Fredrik
Klang, David
Baschera, Pius
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2013
Journal
Book
Managing the convergence of industries: Archetypes for successful business models
Publication Volume
Publication Issue
Publication Begin page
25
Publication End page
36
Publication NUmber of pages
376
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Abstract
When technologies converge, entire industry sectors are likely to do the same. In order for such transitions to succeed, not only are novel products and services needed, so too is the design of appropriate business models. In this context, it is particularly important from a firm’s perspective to critically question any affiliation to a particular industry. Instead, the business model should become the focus of innovation activities. Using a structured approach, managers can analyze their existing business model with respect to a converging industry sector early on, in order to be able to adapt it well in time to newly emerging market conditions.
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Keywords
Business Model, Industry Sector, Music Industry, Technological Convergence, Business Line