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Antecedents and consequences of customer-company identification: expanding the role of relationship marketing

Ahearne, Michael
; 
Bhattacharya, C.B.
; 
Gruen, Thomas
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2005
Journal
Journal of Applied Psychology
Book
Publication Volume
90
Publication Issue
3
Publication Begin page
574
Publication End page
585
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DOI
URI
http://hdl.handle.net/20.500.12127/3100
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