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Towards explaining the willingness to disclose personal self-tracking data to service providers

Buchwald, Arne
Letner, Albert
Urbach, Nils
von Entreß-Fürsteneck, Matthias
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Publication Type
Conference Proceeding
Editor
Supervisor
Publication Year
2017
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
3071
Publication End page
3081
Publication NUmber of pages
11
Abstract
Users of digital self-tracking devices increasingly benefit from multiple services related to their self-tracking data. Simultaneously, service providers are dependent from these data to offer such services. Thereby, the willingness of users to provide such personal data heavily depends on benefits and risks associated with the disclosure. In this regard, the aim of our research is to investigate the factors influencing the willingness to disclose personal self-tracking data to service providers. So far, IS re-search has largely focused on private information disclosure in social media and little in the health and behavior context. To advance research in this area, we develop a conceptual model based on the privacy calculus by building on established information disclosure and privacy theories. With our re-search, we aim at contributing to both a better theoretical understanding in the fields of privacy and information disclosure and giving practical implications for service provider.
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Keywords
Privacy Calculus, Self-tracking, Personal Data, Service Provider, User Behavior
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