Fostering the knowledge-sharing behavior of customers in interorganizational healthcare communities
von Krogh, Georg Seonwoo, Kim Erden, Zeynep
von Krogh, Georg
Seonwoo, Kim
Erden, Zeynep
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Publication Type
Conference Proceeding
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Supervisor
Publication Year
2008
Journal
Book
IFIP International Conference on Network and Parallel Computing
Publication Volume
Publication Issue
Publication Begin page
426
Publication End page
433
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Abstract
Knowledge is one of the most important sources of competitive advantage for companies. Recently nonprofit organizations and governments as well as companies have been trying to maximize knowledge sharing and creation. Despite its importance, sharing knowledge is not an easy task to implement. Therefore, a company has to provide a knowledge-enabling context to facilitate its customers' knowledge activities. The objective of this research is to understand knowledge sharing in interorganizational customer communities and to figure out how a company fosters its customers' knowledge sharing. For this, a model composed of behavioral intention, community features, empowered leadership, and a company as a knowledge activist was developed
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Keywords
Customer Behaviour