A wallet full of calories: the effect of financial dissatisfaction on the desire for food energy
Briers, Barbara Laporte, Sandra
Briers, Barbara
Laporte, Sandra
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2013
Journal
Journal of Marketing Research
Book
Publication Volume
50
Publication Issue
6
Publication Begin page
767
Publication End page
781
Publication NUmber of pages
Collections
Abstract
This study shows that people experiencing financial dissatisfaction may choose and consume food for its energy value. Because money and food are closely related, exchangeable resources, financially dissatisfied people may be motivated to replenish their need for financial resources by consuming caloric resources or food energy. Five experiments provide support for this hypothesis across various measures of caloric desire and actual eating behavior. The findings have notable implications for marketing and public policy. Whereas marketing researchers have increasingly investigated the interplay of taste and health considerations in food consumption, this research demonstrates the importance of investigating food energy considerations.
Research Projects
Organizational Units
Journal Issue
Keywords
Financial (Dis)satisfaction, Resource Exchange, Food Energy