What leaders get wrong about data-driven decisions
De Langhe, Bart Puntoni, Stefano
De Langhe, Bart
Puntoni, Stefano
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Supervisor
Publication Year
2021
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MIT Sloan Management Review
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Spring
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Abstract
Data-driven decision-making has been hailed as an antidote to the biases of human intuition. Companies have more data than ever, but surveys cast doubt on the effectiveness of data-driven decisions in organizations. The majority of executives say their data analytics initiatives produce disappointing results, and only about a quarter of executives say their data analytics projects produce actionable insights. There is a clue to the problem in the name “data-driven decision-making.” It’s data-driven.
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Data-Driven